Market Research & Positioning

Capability Competitors (What they do) Current (What we do) Future (What we could do)
Online Lead Capture Basic Contact Forms Manual Wix Forms Automated Funnels + CRM
Social Presence Consistent Posting Sporadic / Low Reach 10 Posts/mo + Active Engagement
Billing/Payment Mixed Check/Card Scattered Emails/ACH Unified Kicksite/ACH Flow

Social Media Landscape

Social Health

45%

[ESTIMATE] based on engagement vs reach

Planned Schedule

10

Strategic Posts per Month

Investment

$200

Monthly Management Fee

Key Focus:

  • Consistent story-driven content highlighting student achievement.
  • Automated scheduling across Instagram and Facebook.
  • Professional graphic templates consistent with brand identity.

Consolidated Ecosystem

Old Fragmented Model

  • ✕ Wix (Basic Site)
  • ✕ Growth Dojo ($350/mo [ESTIMATE])
  • ✕ Kicksite (Isolated)
  • ✕ Apple Sheets & Scattered Emails

New Unified Model

  • ✓ Wix (Professional Hub)
  • ✓ Kicksite (Central CRM/Billing)
  • ✓ Integrated ACH Payments
  • ✓ Google Workspace (Central Ops)
"Removing friction by making Kicksite the 'Brain' and Wix the 'Face'."

The $2k Website Overhaul

1

Business Profile Consistency

Aligning Google, Yelp, and Social Map pins with the new site.

2

Wix Automations

Auto-replies for leads and integration with CRM tags.

3

Mobile Optimization

Fixing responsive bugs and improving tap-to-call UI.

4

Consolidation

Merging scattered landing pages into a single, high-speed authority domain.

ROI: Savings Over Time

Growth Dojo vs. Proposed Unified Strategy

Status Quo: $350/mo [ESTIMATE]
Proposed: $2k Setup + $200/mo Social